Custom advertising on Sandra and Woo
We’re now offering exclusive custom advertising on Sandra and Woo. Well, I have to say that I’m not overly optimistic that we’ll find someone who’s interested since most of our fellow hobby webcartoonists won’t be able to afford exclusive advertising on a website with nearly half a million page views per month.
However, for commercial advertisers it would be a good deal, maybe even a very good one. In fact custom advertising would be a win-win-win situation for everybody involved:
- The advertiser would get some unique advertising opportunities that ad agencies are usually not able to offer. And that for a rather low CPM (cost per 1,000 impressions) since there is no middleman involved who takes a 50 % cut.
- We would make a bit more money than with the ad agencies we’re currently using.
- Our readers would have to tolerate at least one more prominent ad, but they would also not have to see idiotic “weight loss” ads (that slip through the filter frequently) anymore and the whole website would load considerably faster since the ads would be hosted on our own webspace.