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Currently on hiatus :-(
 S&W in German/auf DeutschGaia (my fantasy comic) Scarlet (my science fantasy comic) |
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![[0028] Target Groups](/comics/2009-01-26-[0028]-target-groups.png "[0028] Target Groups")
I thought at first that it was a good idea, but the longer I look at the strip, the less funny it gets. So my advice: Have a look at the pretty artwork, don’t rack your brain about the deeper meaning and come back on Thursday when a really cool new comic will be published.
- Caption: A target group manager’s worst nightmare
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Sandra and Woo by Oliver Knörzer is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. See the About page for details.
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@ Charlie Spencer:
Better Late Than Never Brigade here.
The “Target Group Manager” has little to do with the department store of the same name.
It would be a “Brand Manager” — an upper-middle-management guy — in some content-creating conglomerate, such as Sony or Microsoft.
The funny is from the incongruity of the characters with the type of entertainment that said Brand Manager would normally assume each would usually prefer to engage with.
Such types would probably assume (usually correctly) that the oldster would be the one listening to retro tunage like Sinatra — and on vinyl, no less — while the kid would be from the demographic more stereotypically expected to be getting it on with Guitar Hero.
The role reversal would pose a merchandising challenge to such a character’s presumptions, hence the hilarity.
Hope this helps, albeit belatedly.
@ truepurple:
Target group = target market, target audience, to whom one markets one’s products.
Nothing whatsoever to do with the red-bullseye folks. (This strip is from Germany…)
@ Kulgur:
Great song, i feel like older music is making a bit of a comeback due to videogames set in those eras