Custom advertising on Sandra and Woo
└ posted on Thursday, 18 February 2010, by Novil
We’re now offering exclusive custom advertising on Sandra and Woo. Well, I have to say that I’m not overly optimistic that we’ll find someone who’s interested since most of our fellow hobby webcartoonists won’t be able to afford exclusive advertising on a website with nearly half a million page views per month.
However, for commercial advertisers it would be a good deal, maybe even a very good one. In fact custom advertising would be a win-win-win situation for everybody involved:
- The advertiser would get some unique advertising opportunities that ad agencies are usually not able to offer. And that for a rather low CPM (cost per 1,000 impressions) since there is no middleman involved who takes a 50 % cut.
- We would make a bit more money than with the ad agencies we’re currently using.
- Our readers would have to tolerate at least one more prominent ad, but they would also not have to see idiotic “weight loss” ads (that slip through the filter frequently) anymore and the whole website would load considerably faster since the ads would be hosted on our own webspace.
I hate ads about weight loss. And there are ads that go “OMG GET RIPPED IN 2 SECONDS WITH ONE TRICK A MOM FOUND OUT WHILE CLEANING HER TEETH” I know that was over dramatic, but some ads do similar things like that. At least this site doesn’t have pop-ups x-x;.
I don’t mind S&W getting some good advertising deals – the quality of the humour is worth the mild annoyance of banner / tower ads. But if we start getting pop-ups as Brad joked, I’m afraid I’m gone.
No pop-ups or equally annoying advertising formats.
I just unblocked ads to have a gander (I donated a while ago, honest!) and it’s much better than before. Computing, Google, movies, banking… it’s much better than the horrible teeth-cleaning and weightloss adverts, which were so obnoxious that I wouldn’t come here were it not for my adblocker.
I have generally blocked weight loss, “get rich quick”, extreme animation and many other dubious categories in the admin panel of the ad agencies we use. But those options have only become available recently, for example at Google AdSense. In the short run blocking all these ads is costing me quite a bit of money. But in the long run it’s a good thing. However, not every stupid category can be disabled at every ad agency and many slip through the filter, so it’s not possible to get rid of all these ads.